AuthorKotler, Philip
TitlePrinciples of marketing / Philip Kotler, Gary Armstrong
Imprint Englewood Cliffs, N.J. : Prentice Hall, c1996
Edition 7th ed
Descript xviii, 712, [49] p. : col. ill. ; 29 cm

CONTENT

Understanding marketing and the marketing process -- Analyzing marketing opportunities -- Selecting target markets -- Developing the marketing mix -- Managing the marketing effort -- Extending marketing


SUBJECT

  1. Marketing

LOCATIONCALL#STATUS
Sasin Library658.8 K87P 1996 CHECK SHELVES
Chula Business School Library658.8 K87P 1996 CHECK SHELVES
Central Library (4th Floor)658.8 K87P 1996 CHECK SHELVES
Engineering LibraryHF5415 K63 1996 CHECK SHELVES