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TitlePrinciples of marketing
Author Philip Kotler, Gary Armstrong
Imprint Englewood Cliffs, N.J. : Prentice Hall, c1996
Edition 7th ed
Descript xviii, 712, [49] p. : col. ill. ; 29 cm


Understanding marketing and the marketing process -- Analyzing marketing opportunities -- Selecting target markets -- Developing the marketing mix -- Managing the marketing effort -- Extending marketing


Sasin Library658.8 K87P 1996CHECK SHELVES
Chula Business School Library658.8 K87P 1996CHECK SHELVES
Central Library (4th Floor)658.8 K87P 1996CHECK SHELVES
Engineering LibraryHF5415 K63 1996CHECK SHELVES

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