Annual Member
| Author | Kotler, Philip |
|---|---|
| Title | Principles of marketing / Philip Kotler, Gary Armstrong |
| Imprint | Englewood Cliffs, N.J. : Prentice Hall, c1996 |
| Edition | 7th ed |
| Descript | xviii, 712, [49] p. : col. ill. ; 29 cm |
Understanding marketing and the marketing process -- Analyzing marketing opportunities -- Selecting target markets -- Developing the marketing mix -- Managing the marketing effort -- Extending marketing
| LOCATION | CALL# | STATUS |
|---|---|---|
| Sasin Library | 658.8 K87P 1996 | CHECK SHELVES |
| Chula Business School Library | 658.8 K87P 1996 | CHECK SHELVES |
| Central Library (4th Floor) | 658.8 K87P 1996 | CHECK SHELVES |
| Engineering Library | HF5415 K63 1996 | CHECK SHELVES |
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