Author | Kotler, Philip |
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Title | Principles of marketing / Philip Kotler, Gary Armstrong |
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Imprint |
Englewood Cliffs, N.J. : Prentice Hall, c1996 |
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Edition |
7th ed |
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Descript |
xviii, 712, [49] p. : col. ill. ; 29 cm |
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CONTENT
Understanding marketing and the marketing process -- Analyzing marketing opportunities -- Selecting target markets -- Developing the marketing mix -- Managing the marketing effort -- Extending marketing
SUBJECT
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Marketing
LOCATION | CALL# | STATUS |
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Sasin Library | 658.8 K87P 1996 |
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Chula Business School Library | 658.8 K87P 1996 |
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Central Library (4th Floor) | 658.8 K87P 1996 |
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Engineering Library | HF5415 K63 1996 |
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