AuthorCzepiel, John A
TitleCompetitive marketing strategy / John A. Czepiel
Imprint Englewood Cliffs, N.J. : Prentice-Hall, c1992
Descript xvii, 491 p

SUBJECT

  1. Marketing -- Management

LOCATIONCALL#STATUS
Chula Business School Library338.6 C998C 1992 CHECK SHELVES