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TitleThe marketing paradigm : a guide for general managers
Author Paul R. Messinger
Imprint Cincinnati, Ohio : South-Western, c1995
Descript xi, 237 p

Marketing -- Management -- Case studies Marketing reserach Marketing -- Management Sales promotion

LOCATIONCALL#STATUS
Chula Business School Library658.8 M585M 1995CHECK SHELVES
Sasin Library658.8 M585M 1995CHECK SHELVES
Chula Business School Library658.8 M585M 1995CHECK SHELVES

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