AuthorMessinger, Paul R
TitleThe marketing paradigm : a guide for general managers / Paul R. Messinger
Imprint Cincinnati, Ohio : South-Western, c1995
Descript xi, 237 p

SUBJECT

  1. Marketing -- Management -- Case studies
  2. Marketing reserach
  3. Marketing -- Management
  4. Sales promotion

LOCATIONCALL#STATUS
Chula Business School Library658.8 M585M 1995 CHECK SHELVES
Sasin Library658.8 M585M 1995 CHECK SHELVES
Chula Business School Library658.8 M585M 1995 CHECK SHELVES