Annual Member
| Author | Bateson, John E. G |
|---|---|
| Title | Managing services marketing : text and reading / John E.G. Bateson |
| Imprint | Fort Worth : The Dryden Press, c1995 |
| Edition | 3rd ed |
| Descript | xvii, 680 p |
Understanding the service consumer -- Understanding the service operation -- Understanding the service worker -- Managing the service experience -- Managing the service experience II :managing the service employees -- Communications strategy -- Service pricing policy -- Competing as a service firm I :generic competitive strategies -- Competing as a firm II :customer retention -- Service recovery -- Competing as a service firm III :service quality -- Competing as a service firm IV :building a customer-focused service organization
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.8 B329M 1995 | CHECK SHELVES |
| Chula Business School Library | 658.8 B329M 1995 | CHECK SHELVES |
| Sasin Library | 658.8 B329M 1995 | CHECK SHELVES |
| Chula Business School Library | 658.8 B329M | CHECK SHELVES |
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