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TitleManaging services marketing : text and reading
Author John E.G. Bateson
Imprint Fort Worth : The Dryden Press, c1995
Edition 3rd ed
Descript xvii, 680 p

CONTENT

Understanding the service consumer -- Understanding the service operation -- Understanding the service worker -- Managing the service experience -- Managing the service experience II :managing the service employees -- Communications strategy -- Service pricing policy -- Competing as a service firm I :generic competitive strategies -- Competing as a firm II :customer retention -- Service recovery -- Competing as a service firm III :service quality -- Competing as a service firm IV :building a customer-focused service organization


Service industries -- Marketing -- Management

LOCATIONCALL#STATUS
Chula Business School Library658.8 B329M 1995CHECK SHELVES
Chula Business School Library658.8 B329M 1995CHECK SHELVES
Sasin Library658.8 B329M 1995CHECK SHELVES
Chula Business School Library658.8 B329MCHECK SHELVES

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