AuthorFurlong, Carla B
TitleMarketing for keeps : Building your business / Carla B. Furlong
Imprint New York : John Wiley&Sons, 1993
Descript xii, 244 p

SUBJECT

  1. Consumer satisfaction
  2. Consumer satisfaction -- Canada -- Case studies
  3. Consumer satisfaction -- United States -- Case studies
  4. Customer services

LOCATIONCALL#STATUS
Chula Business School Library658.8 F985M 1993 CHECK SHELVES