The art of the interview -- The art of observation -- Page one, paragraph one-story leads: types and techniques -- Quick 'n' dirty guide to sports leads -- Outlining and transitions -- Two types of article structures -- Other structures -- Techniques for effective endings -- Guidelines for writing about women -- Writing advance stories -- Developing a sports feature from a sports news event -- Writing the investigative sports article -- Writing editorials, opinion articles and columns -- Seven common stylistic errors sports writers should avoid -- End note "football minus frills-and drills"

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