AuthorPerloff, Richard M
TitleThe dynamics of persuasion / Richard M. Perloff
Imprint Hillsdale, New Jersey : Lawrence Erlbaum Associates, c1993
Edition 1st ed
Descript xii, 411 p.; 24 cm

SUBJECT

  1. Persuasion (Psychology)
  2. Mass Media -- Psychological Aspects
  3. Attitude Change

LOCATIONCALL#STATUS
Communication Arts Library301.152 P451D 1993 CHECK SHELVES