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TitleThe dynamics of persuasion
Author Richard M. Perloff
Imprint Hillsdale, New Jersey : Lawrence Erlbaum Associates, c1993
Edition 1st ed
Descript xii, 411 p.; 24 cm

Persuasion (Psychology) Mass Media -- Psychological Aspects Attitude Change

Communication Arts Library301.152 451D 1993CHECK SHELVES

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