TitleAdding value : brands and marketing in food and drink / edited by Geoffrey Jones and Nicholas J. Morgan
Imprint London : Routledge, c1994
Descript xiv, 349 p

SUBJECT

  1. Food -- Marketing -- History
  2. Beverages -- Marketing -- History
  3. Alcoholic beverages -- Marketing -- History
  4. Brand name products -- Marketing -- History

LOCATIONCALL#STATUS
Sasin Library664.00688 A224 1994 CHECK SHELVES