การใช้สื่อและการรับรู้ในสาระประโยชน์ของข่าวสารภายหลังการรู้หนังสือของผู้รู้หนังสือใหม่ / ศิราณี อนุศิลปชาญ = Media use and perceived utility of media after neo-literacy / Siranee Anusinlapachan
The study of media use and perceived utility of media after neo- literacy is a survey using local people questionnaire form to collect data. Respondents were who participated the National Literacy Campaign Project in Pichit. The survey was divided in to two phases. The first was done in March 1986. The second was conducted in January 1988. That was after the participants had already passed the literacy standard test. The result of this study are as follows. The analysis shows that literacy is related to the increased use of radio, TV., newspaper, wall newspaper, magazine, academic book, tape cassette, video cassettes, film, bill board, government annoucement, advertising leaflet and government pamphlet. Analysis of relationship between personal factors and media use and perceived utility of media, male participants tend to use of increase the TV., newspapers and government annoucement more than female participants. Younger participants use films, village information center and magazine more than elder participants. In addition, elder literated perceived the utility of political information better than the youngsters. Higher income group tends to increase the use of magazine, text book, tape cassettes and video cassettes more than the lower income group. The analysis of relationship of relationship between media use and perception of media's utility. For instance, government announcement is suitable for perception on political information, while wall newspaper, text book, film, village information center and advertising leaflet are the most effective media for transfering information on vocational development. In addition, after neo-literacy, the perception of primary health care information will be well perceived through radio, newspaper, wall newspaper, magazine and advertising leaflet, and people perception on entertainment is related to wall newspaper.
