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TitleThe art of product development: from concept to market
Author Erwin A. Frand
Imprint Tokyo : Dow Jones-Irwin, c1992
Edition 1st ed
Descript xvi, 185 p.; 22 cm

CONTENT

The times they are A changin -- Risk, reward and change -- Lessons of history -- The need for a need -- Make a new plan, stan -- Organizing for product development -- Keeping the flame of product development alive -- People and product development -- Product development in the global and service economies -- Flights of fancy


New Products -- Management Product Management

LOCATIONCALL#STATUS
Communication Arts Library658.5 F814A 1992CHECK SHELVES

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