| Title | The art of product development: from concept to market |
|---|---|
| Author | Erwin A. Frand |
| Imprint | Tokyo : Dow Jones-Irwin, c1992 |
| Edition | 1st ed |
| Descript | xvi, 185 p.; 22 cm |
The times they are A changin -- Risk, reward and change -- Lessons of history -- The need for a need -- Make a new plan, stan -- Organizing for product development -- Keeping the flame of product development alive -- People and product development -- Product development in the global and service economies -- Flights of fancy
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 658.5 F814A 1992 | CHECK SHELVES |
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