The art of product development: from concept to market / Erwin A. Frand
Imprint
Tokyo : Dow Jones-Irwin, c1992
Edition
1st ed
Descript
xvi, 185 p.; 22 cm
CONTENT
The times they are A changin -- Risk, reward and change -- Lessons of history -- The need for a need -- Make a new plan, stan -- Organizing for product development -- Keeping the flame of product development alive -- People and product development -- Product development in the global and service economies -- Flights of fancy