บทบาทของสื่อมวลชน ที่เสริมสร้างคุณค่าให้กับพระเครื่องและพระบูชา / ปรีชา วงศาสุลักษณ์ = The roles of mass media in value promotion the amuletic buddha image and the buddha image / Preecha Wongsasuluk
This research aims to study that mass media nowsaday which their roles are growing up to be a significant and a great information carrier for the needs of the people invalue promotion the Amuletic Buddha Image and the Buddha Image in wide spread. This qualitative approach has based on Baudrillard’s consumtion logic concept and also the theory of value engineering and consumer culture in the Postmodern era. This will specific case study on Prabenjapakee, Rean 5 Khanajarn and the Buddha image about 14 statues which the result shown as following. 1. The Amuletic Buddha image and the Buddha image are the sacred media which is the message by itself. Its can create needs and desiration to the consumer. Normally the people will consume by four different ways 1.1 use value 1.2 exchange value 1.3 Symbolic exchange 1.4 Sign value 2. The result also shown that the Amuletic Buddha image and the Buddha image are reproduced to compensate in this commoners world. Mass Media serves this need by pushing up and seducing the belief system and people who consume those sacred things to have more and more this confirm that consuming of those sacred objects is the way that people only consume sign and image by mass media who create their own value.
