กลยุทธ์การส่งเสริมรายการโทรทัศน์ของสถานีโทรทัศน์และผู้ผลิตรายการ ในปี 2535 / วิลาวัลย์ เอื้อบูรณานนท์ = The strategic of television programs promotion of stations and producers in 1992 / Wilawan Aurburananon
The objective of this research paper is to study the strategic of television programs promotion of stations and producers in 1992 and the factors which influence those promotional strategies. From a qualitative perspective, the data in this study was based on a critical analysis of promotion spots and press releases published in newspapers or magazines. Also included interviews with some of the people involved. The results of this study indicate that the strategic of television program promotion of stations and producers may be different or similar, depending on the program management policy of each station. The means that television stations and producers use to promote their programs, mostly promote by advertising and publicity, vary widely and include televisions, publications, radio and some others. In addition they often promote their programs by using appeals concern with famous persons, program’s content, production or others. The factor which influence the promotional strategies are interrelated with those of televisions, programs, medias and viewing audiences.
