พฤติกรรมการยอมรับสารด้านการป้องกันยาเสพติดทางวิทยุ และโทรทัศน์ของประชาชน ในเขตชุมชนแออัดคลองเตย / อรสา ปานขาว = The acceptance behavior of the people in slum klongtoey area to drug preventive message from radio and television / Orasa Pankhao
The purpose of this study is to get information concerning the acceptance behavior to drug preventive message from radio and television. The study puts the emphasis on the relationships of some characteristics of the population with the frequency of exposure to drug preventive message from radio and television, knowledge, attitude, and satisfaction to the gained message. The relationships of the frequency of exposure to drug preventive message from radio and television with knowledge, attitude and satisfaction to the received message is also investigated. Three hundred and fifteen parents and out - 0f – school youths in the crowded Klongtoey area are systematically selected. Standardized interviews and questionnaires are used to collect the data for this study. Percentage, chi – square, t –test, one –way analysis of variance are employed to analyze the data. Data analysis is processed through Statistical Package for the Social Science (SPSS) The results of this study indicate that : 1. Relationships between some characteristics of the population and the frequency of exposure to drug preventive message from radio television exists as follow : 1.1 People with different status are found significant in the frequent exposure to drug preventive message from radio. But the exposure frequency to such message from television is found insignificant. 1.2 People with different sexes, education attainments, and economic status are found insignificant in their exposure frequency to drug preventive message from radio and television. 1.3 People with different ages are found significant in their exposure frequency to drug preventive massage from radio and television. 1.4 People with different family sizes are found insignificant their exposure frequency to drug preventive message from radio. But exposure frequency to such message is significant in case of television. 2. Relationships between some characteristics of the population and knowledge about drug preventive message from radio and television are found as follows : 2.1 People with different status and education attainments have different knowledges about drug preventive massage received from radio and television. 2.2 People with different sexes, ages, family sizes and economic status do not have different knowledge about drug preventive message from radio and television. 3. Relationships between some characteristics of the population and attitude toward drug preventive message from radio and television are found as follows : 3.1 People with different status, ages and education attainments have different attitude toward drug preventive message received from radio and television. 3.2 People with different sexes, family sizes, and economic status do not have different attitude toward drug preventive message from radio television. 4. Relationships between some characteristics of the population and satisfaction with drug preventive message from radio and television are found as follows : 4.1 People with different status, sexes, ages, and education attainments are satisfied differently with drug preventive message received from radio and television. 4.2 People with different family sizes and economic status are found insignificantly satisfied with drug preventive message received from radio and television. 5. Knowledge about drug preventive message is found un different with the exposure frequency to drug preventive message from radio but some significance is found in case of exposure to the television. 6. Attitude toward drug preventive message is found un different when expose the message from the radio, but attitude is different when expose the message from television. 7. Different exposure frequency to drug preventive message from radio and television causes different satisfaction to the received message.
