AuthorAllen, Frederick, 1948-
TitleSecret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world / Frederick Allen
Imprint New York : HarperCollins, c1994
Edition 1st ed
Descript xii, 500 p. : ill. ; 24 cm

SUBJECT

  1. Coca-Cola Company -- History
  2. Soft drink industry -- Marketing

LOCATIONCALL#STATUS
Sasin Library388.766362 A425S 1994 CHECK SHELVES
Central Library : Stack (Contact Staff)388.766362 A425S CHECK SHELVES