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TitleSecret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world
Author Frederick Allen
Imprint New York : HarperCollins, c1994
Edition 1st ed
Descript xii, 500 p. : ill. ; 24 cm

Coca-Cola Company -- History Soft drink industry -- Marketing

Sasin Library388.766362 A425S 1994CHECK SHELVES
Central Library : Stack (Contact Staff)388.766362 A425SCHECK SHELVES

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