The McDonaldization of society : an investigation into the changing character of contemporary social life / George Ritzer
Imprint
Thousand Oaks, Calif. : Pine Forge Press, c1993
Descript
xv, 221 p. ; 23 cm
CONTENT
McDonaldization of society -- McDonaldization and its precursors -- Efficiency -- Calculability -- Predictability -- Control -- Irrationality of rationality -- Iron cage of McDonaldization? -- Coping with a McDonaldized society
SUBJECT
Social structure -- United States
Management -- Social aspects -- United States
Fast food restaurants -- Social aspects -- United States