AuthorAaker, David A
TitleDeveloping business strategies / David A. Aaker
Imprint New York : Wiley, c1992
Edition 3rd ed
Descript xvi, 394 p. : ill. ; 24 cm

SUBJECT

  1. Strategic planning
  2. Marketing -- Management

LOCATIONCALL#STATUS
Central Library (4th Floor)658.4012 A111D CHECK SHELVES