AuthorDavies, John M., 1944-
TitleThe essential guide to database marketing / John M. Davies
Imprint London : McGraw-Hill, c1992
Descript x, 239 p. ; 26 cm

SUBJECT

  1. Data base marketing
  2. Data base management

LOCATIONCALL#STATUS
Central Library (4th Floor)658.800285 D256E CHECK SHELVES