AuthorBaker, Michael J. (Michael John), 1935-
TitleMarketing strategy and management / Michael J. Baker
Imprint Basingstoke, Hants : Macmillan, 1992
Edition 2nd ed
Descript xxv, 560 p. : ill. ; 24 cm

SUBJECT

  1. Marketing -- Management
  2. Marketing -- Planning

LOCATIONCALL#STATUS
Central Library (4th Floor)658.802 B168M CHECK SHELVES