| Title | Managerial economics : analysis and strategy |
|---|---|
| Author | Evan J. Douglas, with empirical cases by Scott Callan |
| Imprint | Englewood Cliffs, N.J. : Prentice Hall, 1995 |
| Edition | 4th ed |
| Descript | xxix, 655 p. : ill. ; 25 cm |
Introduction to maanagerial economics -- Decision making under risk and uncertainty -- Demand theory, analysis, and estimation: Consumer behavior -- Market demand analysis for decision making -- Estimation of the demand function -- Production and cost analysis: Production functions and costs curves -- Cost concepts for decision making -- Cost estimation and forecasting -- Pricing analysis and decisions: Models of the firm's pricing decision -- Pricing decisions in practice -- New product pricing -- Competitive bids and price quotes -- Topics in managerial economics: Advertising and promotional decisions -- Product quality and competitive strategy -- Capital budgeting and investment decisions
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 658.403 D773M | CHECK SHELVES |
| Sasin Library | 658.403 D733M 1992 | CHECK SHELVES |
| Chula Business School Library | 658.403 D773M 1992 | CHECK SHELVES |
| Chula Business School Library | 658.403 D773M 1992 | CHECK SHELVES |
| Chula Business School Library | 658.403 D773M 1992 | CHECK SHELVES |
| Chula Business School Library | 658.403 D773M 1992 | CHECK SHELVES |
| Law Library (4th Floor) | HD30.22 D68m 1992 | CHECK SHELVES |
| Economics Library | HD36 D663 1992 | CHECK SHELVES |
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