Introduction to maanagerial economics -- Decision making under risk and uncertainty -- Demand theory, analysis, and estimation: Consumer behavior -- Market demand analysis for decision making -- Estimation of the demand function -- Production and cost analysis: Production functions and costs curves -- Cost concepts for decision making -- Cost estimation and forecasting -- Pricing analysis and decisions: Models of the firm's pricing decision -- Pricing decisions in practice -- New product pricing -- Competitive bids and price quotes -- Topics in managerial economics: Advertising and promotional decisions -- Product quality and competitive strategy -- Capital budgeting and investment decisions

1. Managerial economics