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TitleManagerial economics : analysis and strategy
Author Evan J. Douglas, with empirical cases by Scott Callan
Imprint Englewood Cliffs, N.J. : Prentice Hall, 1995
Edition 4th ed
Descript xxix, 655 p. : ill. ; 25 cm

CONTENT

Introduction to maanagerial economics -- Decision making under risk and uncertainty -- Demand theory, analysis, and estimation: Consumer behavior -- Market demand analysis for decision making -- Estimation of the demand function -- Production and cost analysis: Production functions and costs curves -- Cost concepts for decision making -- Cost estimation and forecasting -- Pricing analysis and decisions: Models of the firm's pricing decision -- Pricing decisions in practice -- New product pricing -- Competitive bids and price quotes -- Topics in managerial economics: Advertising and promotional decisions -- Product quality and competitive strategy -- Capital budgeting and investment decisions


Managerial economics

LOCATIONCALL#STATUS
Central Library (4th Floor)658.403 D773MCHECK SHELVES
Sasin Library658.403 D733M 1992CHECK SHELVES
Chula Business School Library658.403 D773M 1992CHECK SHELVES
Chula Business School Library658.403 D773M 1992CHECK SHELVES
Chula Business School Library658.403 D773M 1992CHECK SHELVES
Chula Business School Library658.403 D773M 1992CHECK SHELVES
Law Library (4th Floor)HD30.22 D68m 1992CHECK SHELVES
Economics LibraryHD36 D663 1992CHECK SHELVES

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