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TitlePower public relations
Author Leonard Saffir, John Tarrant
Imprint Illinois : NTC Pub., 1992
Descript xiii, 258 p : 23 cm


The art of making up minds -- Integrated marketing -- How PR makes customers need things -- PR as a strategic weapon -- Promotional philanthropy -- How PR can replace advertising -- The secrets of crisis management -- Gentrifying the national enquirer -- From lawsuits to murder trials -- New ways that PR serves clients -- How to stage-manage the interview -- Getting on radio and television -- Running effective news conferences -- Building and running a PR firm -- Building strategies -- Evaluating the PR program -- How PR is sold-and how it should be bought -- A look ahead at power PR

Public relations

Education Library659.2 Sa17pCHECK SHELVES
Communication Arts Library659.2 S128P 1994CHECK SHELVES

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