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TitleThe codes of advertising : fetishism and the political economy of meaning in the consumer society
Author by Sut Jhally
Imprint London : F. Pinter, 1987
Descript ix, 225 p. : ill. ; 23 cm


Introduction: fundamentals and starting points -- The fetishism of commodities: Marxism, anthropology, psychoanalysis -- The Valorisation of consciousness: the political economy of symbolism -- The codes of the audience -- Advertising codes and fetishism: an empirical study -- Conclusion: advertising, religion and the mediation of meaning

Advertising -- Social aspects Symbolism in advertising Mass media

Law Library (4th Floor)HF5827 J49s 1987CHECK SHELVES

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