The codes of advertising : fetishism and the political economy of meaning in the consumer society / by Sut Jhally
Imprint
London : F. Pinter, 1987
Descript
ix, 225 p. : ill. ; 23 cm
CONTENT
Introduction: fundamentals and starting points -- The fetishism of commodities: Marxism, anthropology, psychoanalysis -- The Valorisation of consciousness: the political economy of symbolism -- The codes of the audience -- Advertising codes and fetishism: an empirical study -- Conclusion: advertising, religion and the mediation of meaning