International business and the lawyer's role -- Product-sale of a product in the target country -- Place I-Bringing the product to the end-user -- Place II-Bringing the product to the end-user by direct export -- Place III-Bringing the product to the end-user by means of contract entry -- Place IV-Bringing the product to the end-user by means of investment entry -- Place V-Strtegic importance of legal issues involving place -- Price-Financial aspects of an international business transaction -- Promotion-Marketing a product in the target country

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