Chapter 1. The new challenge fororganization leaders; Chapter 2. How vision and values create Committed Enterprises; Chapter 3. The seven best practices for creating the Committed Enterprise; Chapter 4. Building the foundations of the Committed Enterprise Best Practice No. 1; Chapter 5. Measuring the strength of the vision Best Practice No. 1; Chapter 6. Timing and building a new vision; Chapter 7. Creating hard values for sustainable advantage Best Practice No. 3. Chapter 8. Emotional activism communicating by action, signals Best Practice No. 4Chapter 9. And words Creating systems to embed vision and values Best Practice No. 5; Chapter 10. Branding the Committed Enterprise Best Practice No. 6; Chapter 11. The hard-edged organization measurement Best Practice No. 7; Chapter 12. Why most vision and values programmes fail; Chapter 13. Vision and values before and after acquisitions; Chapter 14. Aligning individuals and organizations; Chapter 15. A renewable process for vision and values; Summary: 10 Keys to failure; Summary: 10 Keys to success

1. Organizational effectiveness
2. Business ethics
3. Success in business