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TitleHonesty and competition : false-advertising law and policy under FTC administration
Author George J.Alexander
Imprint New York : Syracuse University Press, 1967
Descript xv, 315 p. ; 24 cm

CONTENT

The Standard of deception -- Product naming and FTC regulation -- Descriptions of product assets -- Price information -- Source indicators -- Testimonials -- Sales promotions


Advertising law -- United States United States -- Advertising law

LOCATIONCALL#STATUS
Law Library (3rd Floor)K/US.674.5 A26h 1967CHECK SHELVES

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