AuthorMeeske, Milan D
TitleCopywriting for the electronic media : a practical guide / Milan D. Meeske and R.C. Norris
Imprint Belmont, California : Wadsworth Publishing, 1992
Edition 2nd ed
Descript xix, 377 p. : ill.; 28 cm

SUBJECT

  1. Advertising Copy
  2. Broadcast Advertising

LOCATIONCALL#STATUS
Communication Arts Library659.14 M495C 1992 CHECK SHELVES