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TitleTelevision advertising and children
Author Brian M. Young
Imprint New York : Oxford University Press, c1990
Edition 1st ed
Descript 360 p.; 22 cm

CONTENT

Seducers and innocents: a political affair -- Understanding commercials -- The effects of advertising -- The analysis of advertising -- What children watch: American and British television advertising compared -- What psychologists know about children and advertising -- British children's understanding of television advertising


Television advertising Television -- Influence Television and children

LOCATIONCALL#STATUS
Communication Arts Library791.45 Y68T 1990CHECK SHELVES

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