The seminar -- Reclaiming qualitative methods for organizational research: a preface -- The ethnographic paradigm(s) -- The fact of fiction in organizational ethnography -- Surface data and deep structure -- Qualitative research techniques in economics -- On studying organizational cultures -- An emerging strategy of direct research -- Qualitative data as an attractive nuisance: the problem of analysis -- Mixing qualitative and quantitative methods -- Applying the logic of sample surveys to qualitative case studies -- Quantitative versus qualitative -- Field stimulations for organizational behavior research -- Unobtrusive measures in organizational theory: a reminder -- Metaphors of the field: varieties of organizational discourse -- Epilogue: qualitative methods reclaimed

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