Introduction -- Scientific method -- Models in science and communication research -- Information theory -- General semantics: a look at encoding -- The measurement of readability -- Measuring connotative meaning: the semantic differential -- Propaganda -- Perception and communication -- Groups and communication -- Cognitive consistency and mass communication -- Beginnings of attitude-change research -- Further developments in attitude-change research -- Mass media and interpersonal communication -- Mass media in modern society -- Media chains and conglomerates -- Agenda setting -- The knowledge gap hypothesis -- Uses of the mass media -- Efects of mass communications -- The overall picture

1. Communication