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TitlePublic relations : what research tells us
Author John V. Pavlik
Imprint Newbury Park : Sage, 1987
Descript 152 p. ; 22 cm


The nature of the beast -- Major research methods -- Major research findings -- Beyond common sense -- Research undone (what they failed to study) -- An emerging paradigm: general system theory

Public Relations -- Research Communicatior research

Communication Arts Library659.2 P338P 1987CHECK SHELVES

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