Author | Pavlik John V |
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Title | Public relations : what research tells us / John V. Pavlik |
Imprint | Newbury Park : Sage, 1987 |
Descript | 152 p. ; 22 cm |
The nature of the beast -- Major research methods -- Major research findings -- Beyond common sense -- Research undone (what they failed to study) -- An emerging paradigm: general system theory
LOCATION | CALL# | STATUS |
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Communication Arts Library | 659.2 P338P 1987 | CHECK SHELVES |