| Title | Public relations : what research tells us |
|---|---|
| Author | John V. Pavlik |
| Imprint | Newbury Park : Sage, 1987 |
| Descript | 152 p. ; 22 cm |
The nature of the beast -- Major research methods -- Major research findings -- Beyond common sense -- Research undone (what they failed to study) -- An emerging paradigm: general system theory
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 659.2 P338P 1987 | CHECK SHELVES |
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