AuthorPavlik John V
TitlePublic relations : what research tells us / John V. Pavlik
Imprint Newbury Park : Sage, 1987
Descript 152 p. ; 22 cm

CONTENT

The nature of the beast -- Major research methods -- Major research findings -- Beyond common sense -- Research undone (what they failed to study) -- An emerging paradigm: general system theory


SUBJECT

  1. Public Relations -- Research
  2. Communicatior research

LOCATIONCALL#STATUS
Communication Arts Library659.2 P338P 1987 CHECK SHELVES