AuthorAaker, David A
TitleAdvertising management / David A. Aaker and John G. Myers
Imprint New Delhi : Prentice-Hall of India, 1977
Edition 1st ed
Descript 612 p.: ill; 24 cm

SUBJECT

  1. Advertising -- Organization

LOCATIONCALL#STATUS
Communication Arts Library659.112 A111A 1977 CHECK SHELVES