TitleHandbook of radio and tv broadcasting: research procedures in audience, program and revenues / edited by James E. Fletcher
Imprint New York : Van Nostrand Reinhold Company, 1981
Edition 1st ed
Descript v, 336 p.; 29 cm

SUBJECT

  1. Broadcasting -- Research
  2. Radio Audiences -- Research
  3. Television Audiences -- Research

LOCATIONCALL#STATUS
Communication Arts Library791.44 H236 1981 CHECK SHELVES
Central Library : Stack (Contact Staff)384.544072 H236 CHECK SHELVES