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TitleFashion sales promotion: the selling behind the selling
Author Pamela M. Phillips, Ellye Bloom and John D. Mattingly
Imprint New York : Wiley & Sons, 1985
Edition 1st ed
Descript xi, 223 p. : ill

CONTENT

The selling game -- Marketing -- Retail sales promotion -- The advertising department -- Types of retail advertising -- More about co-op advertising -- What is a good Ad -- The buyer and the Ad -- Newspapers: the number-one Ad medium -- Broadcast advertising: radio -- Broadcast advertising: television -- Other advertising methods -- Visual merchandising: an extra dimension -- Special events -- Publicity: a diferent drummer -- The last link


Selling Sales promotion

LOCATIONCALL#STATUS
Communication Arts Library658.85 P562F 1985CHECK SHELVES

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