Annual Member
| Author | Phillips, Pamela M |
|---|---|
| Title | Fashion sales promotion: the selling behind the selling / Pamela M. Phillips, Ellye Bloom and John D. Mattingly |
| Imprint | New York : Wiley & Sons, 1985 |
| Edition | 1st ed |
| Descript | xi, 223 p. : ill |
The selling game -- Marketing -- Retail sales promotion -- The advertising department -- Types of retail advertising -- More about co-op advertising -- What is a good Ad -- The buyer and the Ad -- Newspapers: the number-one Ad medium -- Broadcast advertising: radio -- Broadcast advertising: television -- Other advertising methods -- Visual merchandising: an extra dimension -- Special events -- Publicity: a diferent drummer -- The last link
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 658.85 P562F 1985 | CHECK SHELVES |
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