AuthorGovoni, Norman
TitlePromotional management: issues and perspectives / Norman Govoni, Robert Eng and Morton Galper
Imprint Englewood California, New Jersey : Prentice-Hall, 1988
Edition 1st ed
Descript 305 p. : tables

SUBJECT

  1. Marketing
  2. Sales promotion
  3. Advertising

LOCATIONCALL#STATUS
Communication Arts Library658.8 G721P 1988 CHECK SHELVES