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TitleMedia economics: concepts and issues
Author Robert G. Picard
Imprint Newbury Park, California : Sage, 1989
Edition 1st ed
Descript 136 p.; 22 cm

CONTENT

Introduction to the study of media economics -- The concept and role of the market -- Consumer choices and market responses -- Producer choices and market responses -- Monopoly and competition in the market -- Media performance and capital markets -- Government intervention in the market -- Labor in the market


Mass Media -- Economic Aspects

LOCATIONCALL#STATUS
Communication Arts Library301.161 P586M 1989CHECK SHELVES

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