Annual Member
| Author | Picard, Robert G |
|---|---|
| Title | Media economics: concepts and issues / Robert G. Picard |
| Imprint | Newbury Park, California : Sage, 1989 |
| Edition | 1st ed |
| Descript | 136 p.; 22 cm |
Introduction to the study of media economics -- The concept and role of the market -- Consumer choices and market responses -- Producer choices and market responses -- Monopoly and competition in the market -- Media performance and capital markets -- Government intervention in the market -- Labor in the market
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 301.161 P586M 1989 | CHECK SHELVES |
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