| Author | Throckmorton, Joan |
|---|---|
| Title | Winning direct response advertising: how to recognize it, evaluate it, inspire it, create it / Joan Throckmorton |
| Imprint | Englewood Cliffs., New Jersey : Prentice-Hall, Inc., 1986 |
| Edition | 1st ed |
| Descript | 397 p. : ill |
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library : Reference Collection | 659.133 T531W 1986 | LIB USE ONLY |