Author | Throckmorton, Joan |
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Title | Winning direct response advertising: how to recognize it, evaluate it, inspire it, create it / Joan Throckmorton |
Imprint | Englewood Cliffs., New Jersey : Prentice-Hall, Inc., 1986 |
Edition | 1st ed |
Descript | 397 p. : ill |
LOCATION | CALL# | STATUS |
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Communication Arts Library : Reference Collection | 659.133 T531W 1986 | LIB USE ONLY |