AuthorThrockmorton, Joan
TitleWinning direct response advertising: how to recognize it, evaluate it, inspire it, create it / Joan Throckmorton
Imprint Englewood Cliffs., New Jersey : Prentice-Hall, Inc., 1986
Edition 1st ed
Descript 397 p. : ill

SUBJECT

  1. Advertising
  2. Direct -- Mail
  3. Direct Marketing

LOCATIONCALL#STATUS
Communication Arts Library : Reference Collection659.133 T531W 1986 LIB USE ONLY