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TitleWinning direct response advertising: how to recognize it, evaluate it, inspire it, create it
Author Joan Throckmorton
Imprint Englewood Cliffs., New Jersey : Prentice-Hall, Inc., 1986
Edition 1st ed
Descript 397 p. : ill

Advertising Direct -- Mail Direct Marketing

LOCATIONCALL#STATUS
Communication Arts Library : Reference Collection659.133 T531W 1986LIB USE ONLY



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