 
    
    
| Author | Throckmorton, Joan | 
|---|---|
| Title | Winning direct response advertising: how to recognize it, evaluate it, inspire it, create it / Joan Throckmorton | 
| Imprint | Englewood Cliffs., New Jersey : Prentice-Hall, Inc., 1986 | 
| Edition | 1st ed | 
| Descript | 397 p. : ill | 
| LOCATION | CALL# | STATUS | 
|---|---|---|
| Communication Arts Library : Reference Collection | 659.133 T531W 1986 | LIB USE ONLY |