Contemporary theoretical approaches: A process approach -- The uses and gratifications approach -- The diffusion of information approach -- The agenda-setting approach -- A critical theory approach -- A constructivist approach -- Modes and means of persuasive communication in politics: Political languages -- Political rhetoric -- Political advertising -- Political debates -- Political communication settings: Communication and political socialization -- Communication and election campaigns -- Mass communication and public opinion -- Communication and public policy -- The rhetoric of political movements -- Government and the news media -- Politicians and the press -- Methods of study: Cultural criticism -- Content analysis -- Experimental studies -- Survey research -- Intensive analysis

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