Title | Handbook of communication / Ithiel De Sola Pool and ... [et al.] |
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Imprint |
Chicago : Rand McNally, 1973 |
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Edition |
1st ed |
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Descript |
1011 p. |
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CONTENT
Communication systems -- Some problems of meaning in natural languages -- Sociolinguistics -- Nonverbal communication -- Channels and audiences -- The audience -- Communication and learning -- Communication and children -- Persuasion, resistance, and attitude change -- Political persuasion -- Mass media and interpersonal communication -- Communication in primitive systems -- Communication and development -- Communication in totalitarian societies -- Communist esoteric communications -- The press as a communication system -- Film as communication -- Broadcasting -- Technological change and the mass media -- Communication in small groups -- Communication between bureaucracy and the public -- Consumer and advertising research -- Communication in political parties -- Scientific communication -- Public opinion -- Bargaining and communication -- Propaganda -- International and world public opinion -- Freedom and control of communication -- Notes on communication research methods -- Aggregate data -- Experiments on communication effects
SUBJECT
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Communication
LOCATION | CALL# | STATUS |
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Communication Arts Library : Reference Collection | 001.5 P821H 1973 |
LIB USE ONLY
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