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TitleHandbook of communication
Author Ithiel De Sola Pool and ... [et al.]
Imprint Chicago : Rand McNally, 1973
Edition 1st ed
Descript 1011 p.


Communication systems -- Some problems of meaning in natural languages -- Sociolinguistics -- Nonverbal communication -- Channels and audiences -- The audience -- Communication and learning -- Communication and children -- Persuasion, resistance, and attitude change -- Political persuasion -- Mass media and interpersonal communication -- Communication in primitive systems -- Communication and development -- Communication in totalitarian societies -- Communist esoteric communications -- The press as a communication system -- Film as communication -- Broadcasting -- Technological change and the mass media -- Communication in small groups -- Communication between bureaucracy and the public -- Consumer and advertising research -- Communication in political parties -- Scientific communication -- Public opinion -- Bargaining and communication -- Propaganda -- International and world public opinion -- Freedom and control of communication -- Notes on communication research methods -- Aggregate data -- Experiments on communication effects


Communication Arts Library : Reference Collection001.5 P821H 1973LIB USE ONLY


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