Telecommunications : an introduction to radio television and the developing media / Lynne Schafer Gross
Imprint
Dubugue, Iowa : Wme. C. Brown Company, 1984
Edition
1st ed
Descript
453 p. : ill. ; 23 cm
CONTENT
Social implications of telecommunications -- A history of radio -- A history of television -- Public broadcasting -- Cable television -- Developing media -- Production equipment -- Program distribution -- Entertainment programming -- News and information programming -- Programming decisions -- Government regulation -- Self-regulation -- Advertising and business practices -- Audience measurement -- Personnel