AuthorBittner, John R
TitleBroadcasting and telecommunication : an introduction / John R. Bittner
Imprint Englewood Cliffs., New Jersey : Prentice-Hill, 1985
Edition 2nd ed
Descript 526 p. : ill. ; 23 cm

CONTENT

The process of communication -- The telegraph and telephone -- The beginning of wireless -- The development of radio and television -- Computers and data processing -- Radio waves and the spectrum -- Microwave and satellite technology -- Cable -- Teletext and videotex -- Emerging telecommunications and consumer technologies -- Networks -- Educational and public telecommunication -- Corporate telecommunication -- Broadcast programming and syndication -- International broadcasting -- Early attempts at government control -- The federal communications commission and allied agencies -- Political broadcasting, programming and operations -- Regulatory issues involving common carriers, cable, copyright, and computers -- Advertising, accounting, and acquisitions -- The ratings -- The research process -- The broadcast audience


SUBJECT

  1. Broadcasting
  2. Telecommunication
  3. Tnformation Technology

LOCATIONCALL#STATUS
Communication Arts Library384 B624B 1985 CHECK SHELVES