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TitleMedia : the second God
Author Tony Schwartz
Imprint New York : Random House, 1981
Edition 1st ed
Descript 206 p. : ill. ; 22 cm


The second god -- The post-literate society -- The age of reception -- Replay: the recall of experience -- The essence of the new -- Rearranging space and time -- How commercials work -- The John Jay campaign: a case study -- And now-the news -- Social uses of media -- Work and time -- The microphone and the church -- Political communication -- The new grammar -- The electronic classroom -- The incredible expanding telephone -- Communication in the year 2000

Mass Media

Communication Arts Library301.16 S899M 1981CHECK SHELVES

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