The science of mass communication: Defining the field -- Scientific method and theory in mass communication -- Research methods in mass communication -- Communication and mass communication -- Levels of analysis and theories of human behavior -- Communication and persuasion: Attitudes, behavior and communication -- Theories of communication and persuasion -- Communication soruces -- Messages -- Media Audiences -- Attitudes and behavior -- Communication, coorientation, and audience needs: Coorientation -- Mass media use and audience needs -- Mass communication and socialization: Learning from the mass media -- Television violence and aggression -- Effects of media erotica -- Prosocial effects of television -- Construction of social reality from the mass media -- Mass communication and political socialization -- Communicators and their environment: Communication, mass communication organizations, and social institutions -- Mass communication and society: Mass communication and social change

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