AuthorTan, Alexis S
TitleMass Communication theories and research / Alexis S. Tan
Imprint New York : Macillan Publishing, 1986
Edition 2nd ed
Descript 400 p.; 24 cm

CONTENT

The science of mass communication: Defining the field -- Scientific method and theory in mass communication -- Research methods in mass communication -- Communication and mass communication -- Levels of analysis and theories of human behavior -- Communication and persuasion: Attitudes, behavior and communication -- Theories of communication and persuasion -- Communication soruces -- Messages -- Media Audiences -- Attitudes and behavior -- Communication, coorientation, and audience needs: Coorientation -- Mass media use and audience needs -- Mass communication and socialization: Learning from the mass media -- Television violence and aggression -- Effects of media erotica -- Prosocial effects of television -- Construction of social reality from the mass media -- Mass communication and political socialization -- Communicators and their environment: Communication, mass communication organizations, and social institutions -- Mass communication and society: Mass communication and social change


SUBJECT

  1. Mass Media
  2. Communication

LOCATIONCALL#STATUS
Communication Arts Library301.16 T161M 1986 CHECK SHELVES