Looking back: Uses and gratifications research -- Perspectives on theoretical issues: The social character of media gratifications -- An expectancy-value approach to media gratifications -- Transaction and media gratifications research -- Toward a merger of gratifications research -- The concept of audience activity -- Structural factors in gratifications research -- Gratifications research and media theory -- Perspectives on key research areas: The nature of news gratifications -- Media gratifications through the life cycle -- The naturalistic study of media use and youth culture -- The experimental exploration of gratifications from media entertainment -- Gratifications associated with new communication technologies -- Looking ahead: Reaching out: a future for gratifications research -- Growth of a research tradition

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