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TitleAdvertising and consumer psychology
Author Larry Percy, Arch G. Woodside
Imprint Lexingon, Massachusetts : Lexington Books, 1983
Edition 1st ed
Descript 400 p.; 23 cm

CONTENT

Central and peripheral routes to persuasion -- Advertising management and its search for useful images of consumers -- Advertising campaign change -- Understanding consumers cognitive structures -- Cognitive-response analysis in advertising -- Levels of processing and memory for advertisements -- Message-evoked thoughts -- Role and implications of averaging processes in advertising -- Mediating effects of visual and verbal elements in print advertising upon belief, attitude and intention responses -- The effects of visual and emotional advertising -- Time compression of television advertising -- Electroencephalographic activity ad a respose to complex stimuli -- Perspectives on psychophysiological assessment of psychological responses to advertising -- A model of consumer response to communication and product experiences


Advertising -- Psyxhological Aspacts Consumers

LOCATIONCALL#STATUS
Communication Arts Library659.1019 A244 1983CHECK SHELVES
Education Library659.1019 Ad96CHECK SHELVES

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