Title | Advertising and consumer psychology / Larry Percy, Arch G. Woodside |
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Imprint |
Lexingon, Massachusetts : Lexington Books, 1983 |
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Edition |
1st ed |
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Descript |
400 p.; 23 cm |
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CONTENT
Central and peripheral routes to persuasion -- Advertising management and its search for useful images of consumers -- Advertising campaign change -- Understanding consumers cognitive structures -- Cognitive-response analysis in advertising -- Levels of processing and memory for advertisements -- Message-evoked thoughts -- Role and implications of averaging processes in advertising -- Mediating effects of visual and verbal elements in print advertising upon belief, attitude and intention responses -- The effects of visual and emotional advertising -- Time compression of television advertising -- Electroencephalographic activity ad a respose to complex stimuli -- Perspectives on psychophysiological assessment of psychological responses to advertising -- A model of consumer response to communication and product experiences
SUBJECT
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Advertising -- Psyxhological Aspacts Consumers
LOCATION | CALL# | STATUS |
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Communication Arts Library | 659.1019 A244 1983 |
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Education Library | 659.1019 Ad96 |
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