Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitleManaging public relations
Author James E. Gruning and Todd Hunt
Imprint New York : Harcourt Brace Jovanovich College, c1984
Edition 1st ed
Descript 550 p. : ill., 24 cm


The concept of public relations -- Origins and contemporary structure of public relations -- Public relations and public responsibility -- Professionalism in public relations -- Elements of public relations management -- Defining and choosing goals and objectives -- Identifying organizational linkages to publics -- Budgeting and decision making -- Evaluation research -- Legal constraints -- Media relations -- Employee and member relations -- Community relations -- Public affairs and government relations -- Relations with active publics: consumers, environmentalists, and minorities -- Educational relations and economic education -- Financial public relations -- Promotion, fund raising and public communication campaigns -- Public relations writing -- Press releases -- Catering to the press -- Using radio -- Television and videotape -- Preparing to speak -- Brochures, fact sheets, and direct mail -- Newsletters, newspapers and magazines -- Photographs and illustrations -- Slides and multimedia presentations -- Films -- Exhibits and special events -- Annual reports and financial writing -- Public relations advertising -- Lobbying -- Epilogue toward a mature profession

Public Relations -- Management

Communication Arts Library659.2 G788M 1984CHECK SHELVES
Communication Arts Library659.2 G788M 1984CHECK SHELVES

Chulalinet's Book Delivery Request


Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network


facebook   instragram