|Title||MaximarKeting : the new direction in advertising promotion and marheting strategy|
|Author||Stan Rapp, Thomas L. Collins|
|Imprint||New York : McGarw-Hill, 1987|
Problems and challenges in today's marketplace -- The essence of the maximarketing solution -- Maximized targeting: prospecting for your best customers -- Maximized media: the new embarrassment of riches --Maximized accountability: proving that it works -- Maximized awareness advertising: appealing to the Whole Brain -- Maximized activation: better sales promotion and more inquiry advertising -- Maximized synergy: bouble-buty advertising - Maximized linkage: encouraging interested prospects -- Maximized sales from share of mind and customer database -- Maximized distribution through multiple channels -- What happens next?
|Communication Arts Library||658.8 R221M 1987||CHECK SHELVES|
|Chula Business School Library||658.8 R221M 1987||CHECK SHELVES|
Contact UsTel. 0-2218-2929,