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TitleMaximarKeting : the new direction in advertising promotion and marheting strategy
Author Stan Rapp, Thomas L. Collins
Imprint New York : McGarw-Hill, 1987
Edition 1st ed
Descript 278 p

CONTENT

Problems and challenges in today's marketplace -- The essence of the maximarketing solution -- Maximized targeting: prospecting for your best customers -- Maximized media: the new embarrassment of riches --Maximized accountability: proving that it works -- Maximized awareness advertising: appealing to the Whole Brain -- Maximized activation: better sales promotion and more inquiry advertising -- Maximized synergy: bouble-buty advertising - Maximized linkage: encouraging interested prospects -- Maximized sales from share of mind and customer database -- Maximized distribution through multiple channels -- What happens next?


Marketing Advertising Sales Promotion

LOCATIONCALL#STATUS
Communication Arts Library658.8 R221M 1987CHECK SHELVES
Chula Business School Library658.8 R221M 1987CHECK SHELVES

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