Problems and challenges in today's marketplace -- The essence of the maximarketing solution -- Maximized targeting: prospecting for your best customers -- Maximized media: the new embarrassment of riches --Maximized accountability: proving that it works -- Maximized awareness advertising: appealing to the Whole Brain -- Maximized activation: better sales promotion and more inquiry advertising -- Maximized synergy: bouble-buty advertising - Maximized linkage: encouraging interested prospects -- Maximized sales from share of mind and customer database -- Maximized distribution through multiple channels -- What happens next?

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