Symbolic interaction in Freud's work -- Simmel's search for an autonomous form of sociability -- Malinowski's theory of the social context of magical language -- Society as determined by communication: Dewey's theory of art as communication -- Communication and the emergence of the self in the work of George Herbert Mead -- The final phase of the act: consummation -- The problem of form in Mead's theory of the significant symbol -- Burke's drammatistic view of society -- Social order considered as a drama of redemption through victimage -- The structure and function of the act in the the work of Kenneth Burke -- A rhetoric of motives: Burke's sociology of language -- The rhetoric of social order -- Toward a new rhetoric: Burke's analysis of social -- Social mystification and social integration -- Reason and hierarchal disorganization -- The rhetoric of ruling: communication and authority -- Rhetoric as an instrument of domination through unreason, Hitler's Mein iKampf -- Social order based on unreason -- Social order as a form of hierarchy -- The communication of Hierarchy -- Hierarchal address -- A sociological view of inner audiences -- Social transcendence -- Equality and social order -- The establishment of money as a symbol of community life -- Money as a form of transcendence in American life -- Comedy and social integration -- The comic scapegoat -- Comedy as the rhetoric of reason in society -- Tragic and comic sexual themes compared -- A sociological model of social interaction as determined by communication