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TitlePublic communication campaigns
Author edited by Ronald E. Rice and William J. Paisley
Imprint Beverly Hills : Sage, 1984, 1989
Edition 1st ed, 2nd ed
Descript 328 p. ; 22 cm


Prologue: Public communication campaigns: the American experience -- Theory and design: Theoretical foundations of campaigns -- Audience as listener and learner, teacher and confidante: the sense-making approach -- A social marketing perspective on communication campaigns -- Community health campaigns: from theory to action -- Formative evaluation research in campaign design -- A systems-based evaluation planning model for health communication campaigns in developing countries -- Three models for summative evaluation of prevention campaigns with a mass media component -- Experiences from the field: Campaign sampler -- Communication campaigns to prevent cardiovascular disease: the standord community studies -- Political campaigns -- The potential role of persuasion in adolescent AIDS prevention -- Antismoking campaigns: progress in the application of social learning theory -- Channel effectiveness in development communication programs -- Prosocial television for development in India -- Epilogue: Mass communication and health promotion: a critical perspective

Mass Media -- Social Aspects Propaganda

Communication Arts Library301.161 P976 1984CHECK SHELVES
Communication Arts Library301.161 P976 1989CHECK SHELVES
Communication Arts Library301.161 P976 1989CHECK SHELVES

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