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TitleMedia, audience and social structure
Author edited by Sandra J. Ball- Rokearch and Muriel G. Cantor
Imprint Beverly Hills : Sage, 1986
Edition 1st ed
Descript 400 p. : tables. ; 22 cm


The media and the social fabric -- Sociological inquiry into the media and mass communications: historical and theoretical origins: Mass communication rediscovered -- Reflections on the lost vision of communication theory -- The menu of media research -- Media and social process: The information society: technological and economic origins -- The flow of communications into the home -- Linking culture and other societal systems -- The mass media in earthquake warning -- Media system dependency theory: responses to the eruption of Mount St. Helens -- Media organizations and their audiences: Social constraints and the production of an alternative medium: the case of community radio -- The organizational environment of the motion picture sector -- Hollywood filmmaking and audience image -- The commodification of sport -- The political struggle for prime time -- Culture by the millions: audience as innovator -- Audience composition and television content -- Beyond mass culture and class culture: subcultural differences in the structure of music preferences -- Media and political conflict and change: Awareness of public opinion and school desegregation protest -- Media content: The reporting of social science research in the mass media -- Ideologies of femininity: film and popular consciousness in the postwar era -- Format and formula in prime-time TV -- Punk and middle-class values: a content analysis

Mass Media -- Social Aspects Communication -- Social Aspect

Communication Arts Library301.161 M489 1986CHECK SHELVES
Communication Arts Library301.161 M489 1986CHECK SHELVES

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