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TitleAn introduction to the mass media
Author Fred Fedler
Imprint New York : Harcourt Brace Jovanovich, 1978
Edition 1st ed
Descript 429 p. : ill. ; 24 cm


Introduction -- Backgrounds: The history of American journalism -- The impact of the mass media -- The media's audiences -- The media and society: Responsibilities of the media -- The selection of news stories -- Current issues -- Improving the media -- The media and politics -- Conflicts and restraints -- The media and advertising: Newspapers -- New agencies -- Radio and television -- Advertising and public relations -- The motion picture business -- Magazines -- Book publishing -- A brief overview of the media around the world -- Alternative approaches to the media

Mass Media

Communication Arts Library301.161 F292I 1978CHECK SHELVES

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