Introduction -- Backgrounds: The history of American journalism -- The impact of the mass media -- The media's audiences -- The media and society: Responsibilities of the media -- The selection of news stories -- Current issues -- Improving the media -- The media and politics -- Conflicts and restraints -- The media and advertising: Newspapers -- New agencies -- Radio and television -- Advertising and public relations -- The motion picture business -- Magazines -- Book publishing -- A brief overview of the media around the world -- Alternative approaches to the media

1. Mass Media