Author | Fedler, Fred |
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Title | An introduction to the mass media / Fred Fedler |
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Imprint |
New York : Harcourt Brace Jovanovich, 1978 |
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Edition |
1st ed |
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Descript |
429 p. : ill. ; 24 cm |
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CONTENT
Introduction -- Backgrounds: The history of American journalism -- The impact of the mass media -- The media's audiences -- The media and society: Responsibilities of the media -- The selection of news stories -- Current issues -- Improving the media -- The media and politics -- Conflicts and restraints -- The media and advertising: Newspapers -- New agencies -- Radio and television -- Advertising and public relations -- The motion picture business -- Magazines -- Book publishing -- A brief overview of the media around the world -- Alternative approaches to the media
SUBJECT
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Mass Media
LOCATION | CALL# | STATUS |
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Communication Arts Library | 301.161 F292I 1978 |
CHECK SHELVES
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