Mass media: systems and effects / W. Phillips Davison, James Boylan and Frederick T.C. Yu
Imprint
New York : Holt, Rinehart and Winston, 1982
Edition
2rd ed
Descript
264 p. : 23 cm
CONTENT
The media in our lives -- Systems : The age of mass media -- Contrasting media systems -- Media and government : the American -- Media sociology : how content is shaped -- Effects : Communication channels : what information is available -- Selectvity : how we cope with the flood of information -- Effects of mass communications -- You and the mass media